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USA Personal Care Products Council Annual Meeting

Our Executive Director, Garth Wyllie, recently attended the USA PCPC conference where cosmetics and personal care products leaders from 17 associations representing 59 countries joined executives, innovators and other industry professionals for the Personal Care Products Council’s (PCPC) Annual Meeting. In addition to recognizing the industry’s 2018 achievements and examining the state of today’s global marketplace, the 2019 meeting presented a special opportunity to reflect upon the beauty industry’s past, present, and future as PCPC celebrates its 125th anniversary.

The program included discussion surrounding the following topics: “How Artificial Intelligence Will Change the Way We Live and Think,” “Future Proofing our Business: Microforces, Challenges & Opportunities,” “Leadership Perspectives on Sustainability Value Creation and Growth,” “Transforming your brand in the new age of wellness-driven marketing: Pinterest and the wellness megatrend,” “The Role of Influence in the Consumer Decision Journey,” and “Environmentally Responsible Packaging in Corporate Sustainability Initiatives.”

Indications are this was a very informative and worthwhile event.